Kellogg Company US
Label Serving
44 g
Barcode
00038000146480
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Concern
High processing or notable additives
Detailed Review Recommended
Profile Spectrum — Nutritional Index
3.0/10
Health Score
Elevated
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (44 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
11 / 13 researched · AI analyzing 2 more...Ingredients — as printed on the label
TOASTED RICE CEREAL (RICE, SUGAR, SALT, MALT FLAVORING, NIACINAMIDE, REDUCED IRON, RIBOFLAVIN [VITAMIN B2], FOLIC ACID), MARSHMALLOW (CORN SYRUP, SUGAR, GELATIN, NATURAL AND ARTIFICIAL FLAVOR), FRUCTOSE, MARGARINE (VEGETABLE OIL [SOYBEAN AND PALM OIL WITH TBHQ FOR FRESHNESS], WATER, NATURAL AND ARTIFICIAL BUTTER FLAVOR [CONTAINS MILK], DATEM, ACETYLATED MONOGLYCERIDES, BHT FOR FRESHNESS, VITAMIN A PALMITATE, VITAMIN D), CORN SYRUP SOLIDS, CONTAINS TWO PERCENT OR LESS OF DEXTROSE, GLYCERIN, SALT, NIACINAMIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), THIAMIN HYDROCHLORIDE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), SOY LECITHIN.
Contains allergens: Margarine, Niacinamide, Riboflavin
Fructose
Sweetener and humectant
Marshmallow
sweetener / texture modifier / confectionery base
Toasted Crisp Rice Cereal
Corn Syrup Solids
sweetener and bulking agent
Margarine
Synthetic
ModerateAllergenFat spread, structural agent in baking, and culinary medium
Contains Two Percent Or Less Of Dextrose
Niacinamide
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Salt
flavour enhancer, preservative, texture modifier, and fermentation controller
Glycerin
E422
No NotablesHumectant, sweetener, solvent, and thickening agent
Pyridoxine Hydrochloride
INS 831
No NotablesNutrient fortification / Vitamin supplement
Riboflavin
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Yeast Food
Processing aid / Fermentation enhancer
Soy Lecithin
E322
LowEmulsifier, stabilizer, and releasing agent
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Fructose | ⚠Moderate Concern | Sweetener and humectant | Fructose is a naturally occurring and permitted sweetener, though consumption patterns high in free sugars warrant moderation in line with dietary guidelines. |
2 Marshmallow | ✓Low Concern | sweetener / texture modifier / confectionery base | Marshmallows are primarily composed of nutritive sweeteners and water, contributing to caloric intake with minimal essential micronutrients, and should be consumed in moderation as part of an overall balanced dietary pattern. |
3 Toasted Crisp Rice Cereal | ?Under Review | — | AI summary pending... |
4 Corn Syrup Solids | ⚠Moderate Concern | sweetener and bulking agent | Corn syrup solids contribute rapidly digestible carbohydrates and caloric content, requiring mindful integration into daily nutritional planning. |
5 Margarine Synthetic Allergen | ⚠Moderate Concern | Fat spread, structural agent in baking, and culinary medium | Margarine is generally recognized as safe, though nutritional considerations vary based on the presence of specific fatty acid profiles and processing methods. |
6 Contains Two Percent Or Less Of Dextrose | ?Under Review | — | AI summary pending... |
7 Niacinamide E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
8 Salt | ⚠Moderate Concern | flavour enhancer, preservative, texture modifier, and fermentation controller | An essential dietary mineral whose intake levels warrant monitoring in accordance with established public health guidelines. |
9 Glycerin E422 | ✓No Notable Concerns | Humectant, sweetener, solvent, and thickening agent | Glycerin is a commonly used food additive with a well-established safety profile and broad regulatory approval. |
10 Pyridoxine Hydrochloride INS 831 | ✓No Notable Concerns | Nutrient fortification / Vitamin supplement | Pyridoxine hydrochloride is an authorized, water-soluble vitamin used for food fortification with an established safety profile within recommended intake levels. |
11 Riboflavin E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
12 Yeast Food | ✓No Notable Concerns | Processing aid / Fermentation enhancer | Yeast nutrients are standard processing aids utilized to support fermentation efficiency with established regulatory approval for safety. |
13 Soy Lecithin E322 | ✓Low Concern | Emulsifier, stabilizer, and releasing agent | Soy lecithin is a commonly utilized emulsifier derived from soybeans, generally recognized as safe for the general population while requiring consideration for individuals with soy allergies. |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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