Smartprice Sales and Marketing, Inc
Label Serving
70 g
Barcode
824863000188
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Moderate
Some processing or additives present
Detailed Review Recommended
Profile Spectrum — Nutritional Index
5.7/10
Health Score
Moderate
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (70 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
18 / 19 researched · AI analyzing 1 more...Ingredients — as printed on the label
ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), SUGAR, WATER, CANOLA OIL, EGGS, BLUEBERRIES, MODIFIED MILK INGREDIENTS, NATURAL AND ARTIFICIAL FLAVORS, BAKING POWDER, MODIFIED CORN STARCH, SOY FLOUR, CALCIUM PROPIONATE, POTASSIUM SORBATE, SOY OIL, SALT, XANTHAN GUM, SODIUM STEAROYL-2-LACTYLATE, SOY LECITHIN, CITRIC ACID.
Contains allergens: Enriched Wheat Flour, Eggs
Enriched Wheat Flour
structural base, texture enhancement, and nutrient fortification in baking and food manufacturing
Sugar
Sweetener, texturizer, preservative, and browning agent
Water
solvent, moisture retention agent, beverage base, thermal transfer medium
Canola Oil
Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods.
Eggs
Protein source, emulsifier, binding agent, leavening agent, and structural component in baking and processed foods.
Blueberries
flavour, colorant, antioxidant source, and functional food ingredient
Natural And Artificial Flavor
Synthetic
No Notablesflavour
Baking Powder
Texturizing agent / Leavening
Modified Milk Ingredients
Modified Corn Starch
E1422
No NotablesStabilizer, thickener, and emulsifier in food manufacturing to improve texture and shelf-life stability.
Calcium Propionate
E282
No Notablespreservative
Soy Flour
E150
LowNutrient fortification, color enhancement, and protein supplementation
Soy Oil
Cooking oil, frying medium, emulsifier, and base for margarines, shortenings, and processed dressings.
Potassium Sorbate
E202
No NotablesPreservative
Salt
flavour enhancer, preservative, texture modifier, and fermentation controller
Xanthan Gum
E415
LowStabilizer, thickener, and emulsifier
Soy Lecithin
E322
LowEmulsifier, stabilizer, and releasing agent
Sodium Stearoyl Lactylate
E481
No NotablesEmulsifier, dough conditioner, and surfactant
Citric Acid
E330
No NotablesFlavour enhancer, acidity regulator, and preservative
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Enriched Wheat Flour Allergen | ✓Low Concern | structural base, texture enhancement, and nutrient fortification in baking and food manufacturing | Enriched wheat flour is a widely consumed staple ingredient providing essential added micronutrients, though individuals managing gluten sensitivities or specific glycemic goals may monitor its intake. |
2 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
3 Water | ✓No Notable Concerns | solvent, moisture retention agent, beverage base, thermal transfer medium | Water is a fundamental and essential component of human nutrition with an established safety profile. |
4 Canola Oil | ✓Low Concern | Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods. | Vegetable oil is a standard dietary fat source that is widely permitted and utilized globally, with consumption patterns evaluated primarily within the context of total daily caloric and lipid intake. |
5 Eggs Allergen | ✓Low Concern | Protein source, emulsifier, binding agent, leavening agent, and structural component in baking and processed foods. | Eggs are a nutrient-dense food source recognized as a common allergen, requiring appropriate labeling for sensitive populations. |
6 Blueberries | ✓No Notable Concerns | flavour, colorant, antioxidant source, and functional food ingredient | Blueberries are a naturally occurring whole food recognized for their micronutrient and antioxidant profile with no specific regulatory limitations on consumption. |
7 Natural And Artificial Flavor Synthetic | ✓No Notable Concerns | flavour | Authorized flavorings are evaluated for safety by regulatory bodies and are generally recognized as safe for consumption within established usage limits. |
8 Baking Powder | ✓No Notable Concerns | Texturizing agent / Leavening | Leavening agents are standard food ingredients used to create texture in baked products, with regulatory status permitting standard culinary and industrial applications. |
9 Modified Milk Ingredients | ?Under Review | — | AI summary pending... |
10 Modified Corn Starch E1422 | ✓No Notable Concerns | Stabilizer, thickener, and emulsifier in food manufacturing to improve texture and shelf-life stability. | Modified corn starch is widely utilized as a food stabilizer and is generally recognized as safe by major regulatory bodies. |
11 Calcium Propionate E282 | ✓No Notable Concerns | preservative | Calcium propionate is widely permitted globally as a safe antimicrobial preservative with no specified upper daily limit established by international food safety authorities. |
12 Soy Flour E150 | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
13 Soy Oil | ✓Low Concern | Cooking oil, frying medium, emulsifier, and base for margarines, shortenings, and processed dressings. | Soy oil is a widely consumed vegetable oil with a well-established safety profile, though moderate consumption aligns best with balanced dietary fat intake. |
14 Potassium Sorbate E202 | ✓No Notable Concerns | Preservative | Potassium sorbate is widely recognized as a safe food preservative with established regulatory approval for controlling microbial growth. |
15 Salt | ⚠Moderate Concern | flavour enhancer, preservative, texture modifier, and fermentation controller | An essential dietary mineral whose intake levels warrant monitoring in accordance with established public health guidelines. |
16 Xanthan Gum E415 | ✓Low Concern | Stabilizer, thickener, and emulsifier | Xanthan gum is a widely accepted food stabilizer and thickener with a strong safety profile recognized by major regulatory bodies globally. |
17 Soy Lecithin E322 | ✓Low Concern | Emulsifier, stabilizer, and releasing agent | Soy lecithin is a commonly utilized emulsifier derived from soybeans, generally recognized as safe for the general population while requiring consideration for individuals with soy allergies. |
18 Sodium Stearoyl Lactylate E481 | ✓No Notable Concerns | Emulsifier, dough conditioner, and surfactant | Sodium Stearoyl Lactylate is widely permitted and utilized as an emulsifier within established regulatory safety thresholds. |
19 Citric Acid E330 | ✓No Notable Concerns | Flavour enhancer, acidity regulator, and preservative | Citric acid is widely consumed naturally and commercially, generally recognized as safe for use in food production under standard regulatory guidelines. |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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