
MOM Brands Company
Label Serving
30 g
Barcode
042400188995
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Concern
High processing or notable additives
Detailed Review Recommended
Profile Spectrum — Nutritional Index
3.3/10
Health Score
Elevated
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (30 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
13 / 19 researched · AI analyzing 6 more...Ingredients — as printed on the label
WHOLE GRAIN OAT FLOUR (INCLUDES THE OAT BRAN), SUGAR, WHEAT STARCH, HONEY,SALT, BROWN SUGAR SYRUP, TRISODIUM PHOSPHATE, CARAMEL COLOR, NATURAL FLAVOR. VITAMINS & MINERALS: VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 (RIBOFLAVIN), NIACIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), FOLIC ACID, VITAMIN B12, VITAMIN A PALMITATE, VITAMIN C (SODIUM ASCORBATE), VITAMIN D, REDUCED IRON, ZINC (ZINC OXIDE), CALCIUM CARBONATE.
Contains allergens: Wheat Starch, Riboflavin, Vitamin B2, Vitamin B12
Sugar
Sweetener, texturizer, preservative, and browning agent
Wheat Starch
Thickening agent, stabilizer, gelling agent, and texture modifier in food products.
Whole Grain Oat Flour
Salt
flavour enhancer, preservative, texture modifier, and fermentation controller
Honey
sweetener / flavor / humectant
Brown Sugar Syrup
Trisodium Phosphate
Riboflavin
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Natural Flavor. Vitamins & Minerals: Vitamin B1
Niacin
Nutritional fortificant and dietary supplement
Vitamin B2
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Vitamin B12
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Folic Acid
Synthetic
No NotablesNutritional fortificant and dietary supplement
Vitamin A Palmitate
Nutritional fortificant and vitamin supplement
Reduced Iron
Vitamin D
Nutrient fortification and dietary supplementation
Ascorbic Acid
E300
No NotablesAntioxidant, nutrient supplement, and dough conditioner
Calcium Carbonate
E170
No NotablesNutritional supplement, color additive, acidity regulator, firming agent, and anti-caking agent
Zinc
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
2 Wheat Starch Allergen | ✓Low Concern | Thickening agent, stabilizer, gelling agent, and texture modifier in food products. | Wheat starch is generally recognized as safe for the general population, though individuals with wheat allergies or celiac disease should monitor for potential residual protein content. |
3 Whole Grain Oat Flour | ?Under Review | — | AI summary pending... |
4 Salt | ⚠Moderate Concern | flavour enhancer, preservative, texture modifier, and fermentation controller | An essential dietary mineral whose intake levels warrant monitoring in accordance with established public health guidelines. |
5 Honey | ✓Low Concern | sweetener / flavor / humectant | Honey is a natural nutritive sweetener generally recognized as safe for adults, while requiring specific age-related considerations for infants. |
6 Brown Sugar Syrup | ?Under Review | — | AI summary pending... |
7 Trisodium Phosphate | ?Under Review | — | AI summary pending... |
8 Riboflavin E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
9 Natural Flavor. Vitamins & Minerals: Vitamin B1 | ?Under Review | — | AI summary pending... |
10 Niacin | ✓No Notable Concerns | Nutritional fortificant and dietary supplement | Niacin is an essential nutrient commonly used for food fortification with well-established safety parameters when consumed within recommended dietary guidelines. |
11 Vitamin B2 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
12 Vitamin B12 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
13 Folic Acid Synthetic | ✓No Notable Concerns | Nutritional fortificant and dietary supplement | Folic acid is a widely utilized and well-tolerated nutrient fortification ingredient with established safety parameters when consumed within recommended guidelines. |
14 Vitamin A Palmitate | ✓No Notable Concerns | Nutritional fortificant and vitamin supplement | Vitamin A Palmitate is a standard nutritional fortificant widely permitted for use within established upper intake guidelines. |
15 Reduced Iron | ?Under Review | — | AI summary pending... |
16 Vitamin D | ✓No Notable Concerns | Nutrient fortification and dietary supplementation | Vitamin D3 is a regulated nutrient used for fortification with well-established intake parameters and a high safety profile within recommended consumption limits. |
17 Ascorbic Acid E300 | ✓No Notable Concerns | Antioxidant, nutrient supplement, and dough conditioner | Ascorbic acid is a widely recognized essential nutrient and antioxidant with an established safety profile for general consumption. |
18 Calcium Carbonate E170 | ✓No Notable Concerns | Nutritional supplement, color additive, acidity regulator, firming agent, and anti-caking agent | Calcium carbonate is a widely utilized mineral additive and nutrient source with a well-established safety profile under standard dietary consumption levels. |
19 Zinc | ?Under Review | — | AI summary pending... |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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