MOM Brands Company
Label Serving
59 g
Barcode
042400084860
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Good
Mostly positive nutritional profile
Detailed Review Recommended
Profile Spectrum — Nutritional Index
6.6/10
Health Score
Low
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (59 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
18 ingredientsIngredients — as printed on the label
WHOLE GRAIN WHEAT, RAISINS, WHEAT BRAN, SUGAR, CORN SYRUP, CONTAINS 2% OR LESS OF: MALT EXTRACT, MOLASSES, SALT, ANNATTO (FOR COLOR). VITAMINS & MINERALS: VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 (RIBOFLAVIN), NIACIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), FOLIC ACID, VITAMIN B12, VITAMIN A PALMITATE, VITAMIN D, REDUCED IRON, ZINC (ZINC OXIDE).
Contains allergens: Whole Grain Wheat, Malt Extract, Vitamin B2, Riboflavin, Vitamin B12, Zinc Oxide
Wheat Bran
Nutritional enrichment, dietary fiber fortification, and texturizer
Whole Grain Wheat
Nutritional enhancement, dietary fiber addition, texturizer, and structural base for baked goods and cereals.
Raisins
sweetener, flavor enhancer, texturizing agent, and nutrient-dense inclusion in baked goods, cereals, and snacks
Corn Syrup
Sweetener, texturizer, humectant, and anti-crystallizing agent in food products.
Malt Extract
Flavour, natural sweetener, fermentation agent, and enzyme source
Sugar
Sweetener, texturizer, preservative, and browning agent
Salt
flavour enhancer, preservative, texture modifier, and fermentation controller
Annatto
E160B
LowColoring agent
Molasses
sweetener, flavor enhancer, humectant, and coloring agent in baked goods, sauces, and confections.
Vitamin B2
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Niacin
Nutritional fortificant and dietary supplement
Riboflavin
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Vitamin B12
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Folic Acid
Synthetic
No NotablesNutritional fortificant and dietary supplement
Vitamin A Palmitate
Nutritional fortificant and vitamin supplement
Reduced Iron
Nutritional fortificant and mineral supplement
Vitamin D
Nutrient fortification and dietary supplementation
Zinc Oxide
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Wheat Bran | ✓Low Concern | Nutritional enrichment, dietary fiber fortification, and texturizer | Wheat bran is a naturally derived, fiber-rich ingredient generally recognized as safe for regular dietary inclusion, though individuals managing specific gastrointestinal considerations may adjust intake progressively. |
2 Whole Grain Wheat Allergen | ✓No Notable Concerns | Nutritional enhancement, dietary fiber addition, texturizer, and structural base for baked goods and cereals. | Whole grain wheat is a nutrient-dense food ingredient generally recognized as safe for the general population, though individuals managing celiac disease or specific wheat sensitivities monitor intake accordingly. |
3 Raisins | ✓No Notable Concerns | sweetener, flavor enhancer, texturizing agent, and nutrient-dense inclusion in baked goods, cereals, and snacks | Raisins are a nutrient-dense whole food ingredient providing fiber and minerals, though moderation is recommended for individuals managing carbohydrate intake. |
4 Corn Syrup | ⚠Moderate Concern | Sweetener, texturizer, humectant, and anti-crystallizing agent in food products. | Corn syrup provides readily available caloric energy and functional benefits in food preparation, though intake moderation aligns with broader dietary guidelines regarding refined carbohydrates. |
5 Malt Extract Allergen | ✓Low Concern | Flavour, natural sweetener, fermentation agent, and enzyme source | Malt is a widely utilized grain-derived ingredient generally recognized as safe for the general population, though it contains gluten and contributes caloric value. |
6 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
7 Salt | ⚠Moderate Concern | flavour enhancer, preservative, texture modifier, and fermentation controller | An essential dietary mineral whose intake levels warrant monitoring in accordance with established public health guidelines. |
8 Annatto E160B | ✓Low Concern | Coloring agent | Annatto is a widely permitted natural color extract with a long history of safe dietary consumption, though rare hypersensitivity responses have been documented in sensitive populations. |
9 Molasses | ⚠Moderate Concern | sweetener, flavor enhancer, humectant, and coloring agent in baked goods, sauces, and confections. | Molasses provides trace minerals alongside a high concentration of simple sugars, requiring mindful intake within overall carbohydrate consumption patterns. |
10 Vitamin B2 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
11 Niacin | ✓No Notable Concerns | Nutritional fortificant and dietary supplement | Niacin is an essential nutrient commonly used for food fortification with well-established safety parameters when consumed within recommended dietary guidelines. |
12 Riboflavin E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
13 Vitamin B12 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
14 Folic Acid Synthetic | ✓No Notable Concerns | Nutritional fortificant and dietary supplement | Folic acid is a widely utilized and well-tolerated nutrient fortification ingredient with established safety parameters when consumed within recommended guidelines. |
15 Vitamin A Palmitate | ✓No Notable Concerns | Nutritional fortificant and vitamin supplement | Vitamin A Palmitate is a standard nutritional fortificant widely permitted for use within established upper intake guidelines. |
16 Reduced Iron | ✓No Notable Concerns | Nutritional fortificant and mineral supplement | Zinc and essential iron are vital micronutrients widely used for nutritional fortification and generally recognized as safe within established intake guidelines. |
17 Vitamin D | ✓No Notable Concerns | Nutrient fortification and dietary supplementation | Vitamin D3 is a regulated nutrient used for fortification with well-established intake parameters and a high safety profile within recommended consumption limits. |
18 Zinc Oxide E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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