
The Kellogg Company
Label Serving
37 g
Barcode
038000359484
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Concern
High processing or notable additives
Detailed Review Recommended
Profile Spectrum — Nutritional Index
3.0/10
Health Score
Elevated
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (37 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
29 / 38 researched · AI analyzing 9 more...Ingredients — as printed on the label
CRUST: WHOLE GRAIN OATS, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN), FOLIC ACID), WHOLE WHEAT FLOUR, VEGETABLE OIL (HIGH OLEIC SOYBEAN, SOYBEAN AND/OR CANOLA OIL), SOLUBLE CORN FIBER, SUGAR, DEXTROSE, FRUCTOSE, CALCIUM CARBONATE, WHEY, WHEAT BRAN, SALT, CELLULOSE, POTASSIUM BICARBONATE, NATURAL AND ARTIFICIAL FLAVOR, MONO- AND DIGLYCERIDES, SOY LECITHIN, WHEAT GLUTEN, NIACINAMIDE, VITAMIN A PALMITATE, CARRAGEENAN, ZINC OXIDE, REDUCED IRON, GUAR GUM, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B1 (THIAMIN HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), FILLING: INVERT SUGAR, CORN SYRUP, STRAWBERRY PUREE CONCENTRATE, GLYCERIN, SUGAR, MODIFIED CORN STARCH, SODIUM ALGINATE, CITRIC ACID, DICALCIUM PHOSPHATE, METHYLCELLULOSE, NATURAL AND ARTIFICIAL FLAVOR, CARAMEL COLOR, MALIC ACID, RED 40.
Contains allergens: Enriched Flour, Whey, Wheat Gluten, Niacinamide, Vitamin B1, Vitamin B2
Crust: Whole Grain Oats
Enriched Flour
Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods
Whole Wheat Flour
base ingredient for baking bread, pastries, and producing traditional flatbreads like roti or chapati
Vegetable Oil
Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods.
Soluble Corn Fiber
bulking agent, texturizer, fiber supplement, sugar replacement
Sugar
Sweetener, texturizer, preservative, and browning agent
Dextrose
Sweetener, texturizer, and fermentable substrate for baking and beverage manufacturing.
Fructose
Sweetener and humectant
Calcium Carbonate
E170
No NotablesNutritional supplement, color additive, acidity regulator, firming agent, and anti-caking agent
Whey
Protein enrichment, emulsifier, moisture retention agent, and texture modifier in food manufacturing.
Wheat Bran
Nutritional enrichment, dietary fiber fortification, and texturizer
Salt
flavour enhancer, preservative, texture modifier, and fermentation controller
Cellulose
INS 460(II)
No NotablesAnti-caking agent, texturizer, bulking agent, and fat replacer
Potassium Bicarbonate
Natural And Artificial Flavor
Synthetic
No Notablesflavour
Mono- And Diglycerides
E471
No NotablesEmulsifier and stabilizer used to improve texture, extend shelf-life, and prevent oil-water separation in baked goods, margarine, and confectionery.
Soy Lecithin
E322
LowEmulsifier, stabilizer, and releasing agent
Wheat Gluten
Texture modifier, protein supplement, dough conditioner, and plant-based protein base.
Niacinamide
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Vitamin A Palmitate
Nutritional fortificant and vitamin supplement
Carrageenan
E407
LowThickener, stabilizer, and gelling agent in dairy, plant-based milks, and processed foods.
Zinc Oxide
Reduced Iron
Guar Gum
E412
No NotablesStabilizer, thickener, emulsifier, and texturizer
Pyridoxine Hydrochloride
INS 831
No NotablesNutrient fortification / Vitamin supplement
Vitamin B1
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Vitamin B2
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Filling: Invert Sugar
Corn Syrup
Sweetener, texturizer, humectant, and anti-crystallizing agent in food products.
Strawberry Puree Concentrate
Glycerin
E422
No NotablesHumectant, sweetener, solvent, and thickening agent
Modified Corn Starch
E1422
No NotablesStabilizer, thickener, and emulsifier in food manufacturing to improve texture and shelf-life stability.
Sodium Alginate
Citric Acid
E330
No NotablesFlavour enhancer, acidity regulator, and preservative
Dicalcium Phosphate
Methylcellulose
Malic Acid
E296
No NotablesFlavour enhancer, acidulant, and pH regulator
Red #40
E129
LowColor additive
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Crust: Whole Grain Oats | ?Under Review | — | AI summary pending... |
2 Enriched Flour Allergen | ✓Low Concern | Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods | Enriched flour provides essential added micronutrients like iron and B-vitamins, though dietary patterns higher in refined grains are a point of consideration for overall metabolic wellness. |
3 Whole Wheat Flour | ✓No Notable Concerns | base ingredient for baking bread, pastries, and producing traditional flatbreads like roti or chapati | Whole wheat flour is a standard nutritional staple generally well-tolerated by the broader population, with dietary consideration required primarily for individuals managing gluten-related sensitivities. |
4 Vegetable Oil | ✓Low Concern | Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods. | Vegetable oil is a standard dietary fat source that is widely permitted and utilized globally, with consumption patterns evaluated primarily within the context of total daily caloric and lipid intake. |
5 Soluble Corn Fiber | ✓No Notable Concerns | bulking agent, texturizer, fiber supplement, sugar replacement | Soluble corn fiber is a well-tolerated dietary fiber ingredient with established regulatory acceptance and minimal points of nutritional consideration. |
6 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
7 Dextrose | ✓Low Concern | Sweetener, texturizer, and fermentable substrate for baking and beverage manufacturing. | Dextrose is a standard caloric sweetener that contributes to total daily carbohydrate and energy intake. |
8 Fructose | ⚠Moderate Concern | Sweetener and humectant | Fructose is a naturally occurring and permitted sweetener, though consumption patterns high in free sugars warrant moderation in line with dietary guidelines. |
9 Calcium Carbonate E170 | ✓No Notable Concerns | Nutritional supplement, color additive, acidity regulator, firming agent, and anti-caking agent | Calcium carbonate is a widely utilized mineral additive and nutrient source with a well-established safety profile under standard dietary consumption levels. |
10 Whey Allergen | ✓No Notable Concerns | Protein enrichment, emulsifier, moisture retention agent, and texture modifier in food manufacturing. | Whey is a widely consumed dairy-derived protein ingredient generally recognized as safe for the general population, with considerations primarily for individuals managing milk allergies or lactose intolerance. |
11 Wheat Bran | ✓Low Concern | Nutritional enrichment, dietary fiber fortification, and texturizer | Wheat bran is a naturally derived, fiber-rich ingredient generally recognized as safe for regular dietary inclusion, though individuals managing specific gastrointestinal considerations may adjust intake progressively. |
12 Salt | ⚠Moderate Concern | flavour enhancer, preservative, texture modifier, and fermentation controller | An essential dietary mineral whose intake levels warrant monitoring in accordance with established public health guidelines. |
13 Cellulose INS 460(II) | ✓No Notable Concerns | Anti-caking agent, texturizer, bulking agent, and fat replacer | Powdered cellulose is a widely accepted plant fiber utilized for texture and moisture control with a well-established safety profile. |
14 Potassium Bicarbonate | ?Under Review | — | AI summary pending... |
15 Natural And Artificial Flavor Synthetic | ✓No Notable Concerns | flavour | Authorized flavorings are evaluated for safety by regulatory bodies and are generally recognized as safe for consumption within established usage limits. |
16 Mono- And Diglycerides E471 | ✓No Notable Concerns | Emulsifier and stabilizer used to improve texture, extend shelf-life, and prevent oil-water separation in baked goods, margarine, and confectionery. | Mono- and diglycerides are commonly utilized food emulsifiers that are metabolized by the body similarly to standard dietary fats and are recognized as safe by major global regulatory agencies. |
17 Soy Lecithin E322 | ✓Low Concern | Emulsifier, stabilizer, and releasing agent | Soy lecithin is a commonly utilized emulsifier derived from soybeans, generally recognized as safe for the general population while requiring consideration for individuals with soy allergies. |
18 Wheat Gluten Allergen | ⚠Moderate Concern | Texture modifier, protein supplement, dough conditioner, and plant-based protein base. | Wheat gluten is widely consumed and well-tolerated by the general population, while requiring careful dietary consideration for individuals with specific protein sensitivities. |
19 Niacinamide E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
20 Vitamin A Palmitate | ✓No Notable Concerns | Nutritional fortificant and vitamin supplement | Vitamin A Palmitate is a standard nutritional fortificant widely permitted for use within established upper intake guidelines. |
21 Carrageenan E407 | ✓Low Concern | Thickener, stabilizer, and gelling agent in dairy, plant-based milks, and processed foods. | Carrageenan is a commonly used seaweed-derived stabilizer with established safety thresholds determined by international food safety authorities. |
22 Zinc Oxide | ?Under Review | — | AI summary pending... |
23 Reduced Iron | ?Under Review | — | AI summary pending... |
24 Guar Gum E412 | ✓No Notable Concerns | Stabilizer, thickener, emulsifier, and texturizer | Guar gum is a widely utilized plant-derived stabilizer and thickter with established regulatory approval for standard dietary applications. |
25 Pyridoxine Hydrochloride INS 831 | ✓No Notable Concerns | Nutrient fortification / Vitamin supplement | Pyridoxine hydrochloride is an authorized, water-soluble vitamin used for food fortification with an established safety profile within recommended intake levels. |
26 Vitamin B1 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
27 Vitamin B2 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
28 Filling: Invert Sugar | ?Under Review | — | AI summary pending... |
29 Corn Syrup | ⚠Moderate Concern | Sweetener, texturizer, humectant, and anti-crystallizing agent in food products. | Corn syrup provides readily available caloric energy and functional benefits in food preparation, though intake moderation aligns with broader dietary guidelines regarding refined carbohydrates. |
30 Strawberry Puree Concentrate | ?Under Review | — | AI summary pending... |
31 Glycerin E422 | ✓No Notable Concerns | Humectant, sweetener, solvent, and thickening agent | Glycerin is a commonly used food additive with a well-established safety profile and broad regulatory approval. |
32 Modified Corn Starch E1422 | ✓No Notable Concerns | Stabilizer, thickener, and emulsifier in food manufacturing to improve texture and shelf-life stability. | Modified corn starch is widely utilized as a food stabilizer and is generally recognized as safe by major regulatory bodies. |
33 Sodium Alginate | ?Under Review | — | AI summary pending... |
34 Citric Acid E330 | ✓No Notable Concerns | Flavour enhancer, acidity regulator, and preservative | Citric acid is widely consumed naturally and commercially, generally recognized as safe for use in food production under standard regulatory guidelines. |
35 Dicalcium Phosphate | ?Under Review | — | AI summary pending... |
36 Methylcellulose | ?Under Review | — | AI summary pending... |
37 Malic Acid E296 | ✓No Notable Concerns | Flavour enhancer, acidulant, and pH regulator | Malic acid is a naturally occurring organic compound widely recognized as safe for consumption in standard food and beverage applications. |
38 Red #40 E129 | ✓Low Concern | Color additive | Red #40 is a widely utilized synthetic colorant with established regulatory safety limits and no recognized allergen profile. |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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