
The Kellogg Company
Label Serving
70 g
Barcode
038000333644
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Moderate
Some processing or additives present
Detailed Review Recommended
Profile Spectrum — Nutritional Index
5.8/10
Health Score
Moderate
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (70 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
15 / 18 researched · AI analyzing 3 more...Ingredients — as printed on the label
ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), WATER, SUGAR, VEGETABLE OIL (SOYBEAN, PALM, PALM KERNEL AND/OR CANOLA), EGGS, CONTAINS 2% OR LESS OF LEAVENING (BAKING SODA, SODIUM ALUMINUM PHOSPHATE, MONOCALCIUM PHOSPHATE), COCOA, MOLASSES, SALT, DEXTROSE, NATURAL FLAVORS, SOY LECITHIN, CHOCOLATE, NONFAT MILK. VITAMINS AND MINERALS: CALCIUM CARBONATE, VITAMIN A PALMITATE, REDUCED IRON, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B12.
Contains allergens: Enriched Flour, Eggs, Vitamin B12, Riboflavin
Water
solvent, moisture retention agent, beverage base, thermal transfer medium
Sugar
Sweetener, texturizer, preservative, and browning agent
Enriched Flour
Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods
Vegetable Oil
Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods.
Eggs
Protein source, emulsifier, binding agent, leavening agent, and structural component in baking and processed foods.
Sugar. Contains 2% Or Less Of: Leavening
Cocoa
Flavour and coloring agent in confectionery, beverages, and baked goods.
Molasses
sweetener, flavor enhancer, humectant, and coloring agent in baked goods, sauces, and confections.
Salt
flavour enhancer, preservative, texture modifier, and fermentation controller
Dextrose
Sweetener, texturizer, and fermentable substrate for baking and beverage manufacturing.
Soy Lecithin
E322
LowEmulsifier, stabilizer, and releasing agent
Flavoring
flavour
Chocolate
flavour and confection
Vitamin A Palmitate
Nutritional fortificant and vitamin supplement
Nonfat Milk. Vitamins And Minerals: Calcium Carbonate
Vitamin B12
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Reduced Iron
Riboflavin
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Water | ✓No Notable Concerns | solvent, moisture retention agent, beverage base, thermal transfer medium | Water is a fundamental and essential component of human nutrition with an established safety profile. |
2 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
3 Enriched Flour Allergen | ✓Low Concern | Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods | Enriched flour provides essential added micronutrients like iron and B-vitamins, though dietary patterns higher in refined grains are a point of consideration for overall metabolic wellness. |
4 Vegetable Oil | ✓Low Concern | Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods. | Vegetable oil is a standard dietary fat source that is widely permitted and utilized globally, with consumption patterns evaluated primarily within the context of total daily caloric and lipid intake. |
5 Eggs Allergen | ✓Low Concern | Protein source, emulsifier, binding agent, leavening agent, and structural component in baking and processed foods. | Eggs are a nutrient-dense food source recognized as a common allergen, requiring appropriate labeling for sensitive populations. |
6 Sugar. Contains 2% Or Less Of: Leavening | ?Under Review | — | AI summary pending... |
7 Cocoa | ✓No Notable Concerns | Flavour and coloring agent in confectionery, beverages, and baked goods. | Cocoa is a naturally occurring ingredient with a long history of culinary use and generally recognized safety profiles when consumed as part of a balanced diet. |
8 Molasses | ⚠Moderate Concern | sweetener, flavor enhancer, humectant, and coloring agent in baked goods, sauces, and confections. | Molasses provides trace minerals alongside a high concentration of simple sugars, requiring mindful intake within overall carbohydrate consumption patterns. |
9 Salt | ⚠Moderate Concern | flavour enhancer, preservative, texture modifier, and fermentation controller | An essential dietary mineral whose intake levels warrant monitoring in accordance with established public health guidelines. |
10 Dextrose | ✓Low Concern | Sweetener, texturizer, and fermentable substrate for baking and beverage manufacturing. | Dextrose is a standard caloric sweetener that contributes to total daily carbohydrate and energy intake. |
11 Soy Lecithin E322 | ✓Low Concern | Emulsifier, stabilizer, and releasing agent | Soy lecithin is a commonly utilized emulsifier derived from soybeans, generally recognized as safe for the general population while requiring consideration for individuals with soy allergies. |
12 Flavoring | ✓No Notable Concerns | flavour | Natural flavors are generally recognized as safe by regulatory bodies worldwide for use within standard manufacturing practices. |
13 Chocolate | ✓Low Concern | flavour and confection | Chocolate is generally recognized as safe for consumption, with considerations primarily related to its sugar and saturated fat content when consumed in larger quantities. |
14 Vitamin A Palmitate | ✓No Notable Concerns | Nutritional fortificant and vitamin supplement | Vitamin A Palmitate is a standard nutritional fortificant widely permitted for use within established upper intake guidelines. |
15 Nonfat Milk. Vitamins And Minerals: Calcium Carbonate | ?Under Review | — | AI summary pending... |
16 Vitamin B12 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
17 Reduced Iron | ?Under Review | — | AI summary pending... |
18 Riboflavin E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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