
The Kellogg Company
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Label Serving
64 g
Barcode
038000203152
Data last verified: 1 Oct 2026
Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Moderate
Some processing or additives present
Detailed Review Recommended
Profile Spectrum — Nutritional Index
4.9/10
Health Score
Moderate
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (64 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
25 / 32 researched · AI analyzing 7 more...Ingredients — as printed on the label
ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), HIGH FRUCTOSE CORN SYRUP, SUGAR, PALM OIL, FRUCTOSE. CONTAINS 2% OR LESS OF STRAWBERRY PUREE CONCENTRATE, GLYCERIN, MODIFIED CORN STARCH, MODIFIED TAPIOCA STARCH, SALT, APPLE POWDER, CORNSTARCH, LEAVENING (BAKING SODA, SODIUM ALUMINUM PHOSPHATE), CELLULOSE, CITRIC ACID, NATURAL AND ARTIFICIAL FLAVOR, CELLULOSE GEL, SODIUM STEAROYL LACTYLATE, SOY LECITHIN, GELATIN, YELLOW CORN FLOUR, DATEM, CARAMEL COLOR, WHEAT GLUTEN, TURMERIC EXTRACT COLOR, CELLULOSE GUM, CARRAGEENAN, MALIC ACID, GUAR GUM, RED 40, BLUE 1, COLOR ADDED.
Contains allergens: Enriched Flour, Food Starch-Modified, Wheat Gluten, Riboflavin
Enriched Flour
Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods
Sugar
Sweetener, texturizer, preservative, and browning agent
High Fructose Corn Syrup
sweetener
Palm Oil
Structuring agent, frying oil, and textural modifier in baked goods, confectionery, and processed foods.
Glycerin
E422
No NotablesHumectant, sweetener, solvent, and thickening agent
Fructose. Contains 2% Or Less Of Strawberry Puree Concentrate
Modified Corn Starch
E1422
No NotablesStabilizer, thickener, and emulsifier in food manufacturing to improve texture and shelf-life stability.
Salt
flavour enhancer, preservative, texture modifier, and fermentation controller
Food Starch-Modified
INS 1400-1450 RANGE
LowAllergenThickening agent, stabilizer, emulsifier, and texturizer in processed foods.
Cornstarch
INS 1405
No NotablesThickening agent, stabilizer, and anti-caking agent in food products.
Leavening
Texturizing agent / Leavening
Apple Powder
Citric Acid
E330
No NotablesFlavour enhancer, acidity regulator, and preservative
Cellulose
INS 460(II)
No NotablesAnti-caking agent, texturizer, bulking agent, and fat replacer
Natural And Artificial Flavor
Synthetic
No Notablesflavour
Sodium Stearoyl Lactylate
E481
No NotablesEmulsifier, dough conditioner, and surfactant
Cellulose Gel
Soy Lecithin
E322
LowEmulsifier, stabilizer, and releasing agent
Gelatin
E441
No NotablesGelling agent, stabilizer, and thickener
Datem
Yellow Corn Flour
Texture modifier, bulking agent, carbohydrate base, and dusting flour for bakery products.
Wheat Gluten
Texture modifier, protein supplement, dough conditioner, and plant-based protein base.
Riboflavin
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Turmeric Extract For Color
Carrageenan
E407
LowThickener, stabilizer, and gelling agent in dairy, plant-based milks, and processed foods.
Malic Acid
E296
No NotablesFlavour enhancer, acidulant, and pH regulator
Cellulose Gum
E466
No NotablesThickener, stabilizer, emulsifier, and texture modifier
Guar Gum
E412
No NotablesStabilizer, thickener, emulsifier, and texturizer
Red #40
E129
LowColor additive
Blue #1
Color Added
Colorant
BLUE 1
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Enriched Flour Allergen | ✓Low Concern | Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods | Enriched flour provides essential added micronutrients like iron and B-vitamins, though dietary patterns higher in refined grains are a point of consideration for overall metabolic wellness. |
2 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
3 High Fructose Corn Syrup | ⚠Moderate Concern | sweetener | High fructose corn syrup functions as a nutritive sweetener, with intake guidelines aligning with broader recommendations for added sugars to support metabolic balance. |
4 Palm Oil | ⚠Moderate Concern | Structuring agent, frying oil, and textural modifier in baked goods, confectionery, and processed foods. | Palm oil is widely permitted and utilized for its stability, though consumption patterns high in its saturated fat content warrant moderation in accordance with standard dietary guidelines. |
5 Glycerin E422 | ✓No Notable Concerns | Humectant, sweetener, solvent, and thickening agent | Glycerin is a commonly used food additive with a well-established safety profile and broad regulatory approval. |
6 Fructose. Contains 2% Or Less Of Strawberry Puree Concentrate | ?Under Review | — | AI summary pending... |
7 Modified Corn Starch E1422 | ✓No Notable Concerns | Stabilizer, thickener, and emulsifier in food manufacturing to improve texture and shelf-life stability. | Modified corn starch is widely utilized as a food stabilizer and is generally recognized as safe by major regulatory bodies. |
8 Salt | ⚠Moderate Concern | flavour enhancer, preservative, texture modifier, and fermentation controller | An essential dietary mineral whose intake levels warrant monitoring in accordance with established public health guidelines. |
9 Food Starch-Modified INS 1400-1450 RANGE Allergen | ✓Low Concern | Thickening agent, stabilizer, emulsifier, and texturizer in processed foods. | Food starch-modified is a widely utilized processing ingredient generally recognized as safe, though individuals managing gluten sensitivities should verify the specific plant source. |
10 Cornstarch INS 1405 | ✓No Notable Concerns | Thickening agent, stabilizer, and anti-caking agent in food products. | Corn starch is a standard food ingredient generally recognized as safe for consumption within normal dietary parameters. |
11 Leavening | ✓No Notable Concerns | Texturizing agent / Leavening | Leavening agents are standard food ingredients used to create texture in baked products, with regulatory status permitting standard culinary and industrial applications. |
12 Apple Powder | ?Under Review | — | AI summary pending... |
13 Citric Acid E330 | ✓No Notable Concerns | Flavour enhancer, acidity regulator, and preservative | Citric acid is widely consumed naturally and commercially, generally recognized as safe for use in food production under standard regulatory guidelines. |
14 Cellulose INS 460(II) | ✓No Notable Concerns | Anti-caking agent, texturizer, bulking agent, and fat replacer | Powdered cellulose is a widely accepted plant fiber utilized for texture and moisture control with a well-established safety profile. |
15 Natural And Artificial Flavor Synthetic | ✓No Notable Concerns | flavour | Authorized flavorings are evaluated for safety by regulatory bodies and are generally recognized as safe for consumption within established usage limits. |
16 Sodium Stearoyl Lactylate E481 | ✓No Notable Concerns | Emulsifier, dough conditioner, and surfactant | Sodium Stearoyl Lactylate is widely permitted and utilized as an emulsifier within established regulatory safety thresholds. |
17 Cellulose Gel | ?Under Review | — | AI summary pending... |
18 Soy Lecithin E322 | ✓Low Concern | Emulsifier, stabilizer, and releasing agent | Soy lecithin is a commonly utilized emulsifier derived from soybeans, generally recognized as safe for the general population while requiring consideration for individuals with soy allergies. |
19 Gelatin E441 | ✓No Notable Concerns | Gelling agent, stabilizer, and thickener | Gelatin is a naturally derived protein ingredient widely recognized as safe for general consumption within standard dietary patterns. |
20 Datem | ?Under Review | — | AI summary pending... |
21 Yellow Corn Flour | ✓No Notable Concerns | Texture modifier, bulking agent, carbohydrate base, and dusting flour for bakery products. | Yellow corn flour is a standard cereal-derived ingredient well-tolerated by the general population. |
22 Wheat Gluten Allergen | ⚠Moderate Concern | Texture modifier, protein supplement, dough conditioner, and plant-based protein base. | Wheat gluten is widely consumed and well-tolerated by the general population, while requiring careful dietary consideration for individuals with specific protein sensitivities. |
23 Riboflavin E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
24 Turmeric Extract For Color | ?Under Review | — | AI summary pending... |
25 Carrageenan E407 | ✓Low Concern | Thickener, stabilizer, and gelling agent in dairy, plant-based milks, and processed foods. | Carrageenan is a commonly used seaweed-derived stabilizer with established safety thresholds determined by international food safety authorities. |
26 Malic Acid E296 | ✓No Notable Concerns | Flavour enhancer, acidulant, and pH regulator | Malic acid is a naturally occurring organic compound widely recognized as safe for consumption in standard food and beverage applications. |
27 Cellulose Gum E466 | ✓No Notable Concerns | Thickener, stabilizer, emulsifier, and texture modifier | Cellulose gum is widely recognized as safe by global regulatory bodies, functioning primarily as an inert texturizer with minimal systemic absorption. |
28 Guar Gum E412 | ✓No Notable Concerns | Stabilizer, thickener, emulsifier, and texturizer | Guar gum is a widely utilized plant-derived stabilizer and thickter with established regulatory approval for standard dietary applications. |
29 Red #40 E129 | ✓Low Concern | Color additive | Red #40 is a widely utilized synthetic colorant with established regulatory safety limits and no recognized allergen profile. |
30 Blue #1 | ?Under Review | — | AI summary pending... |
31 Color Added | ✓Low Concern | Colorant | Color added consists of pigments utilized for visual consistency, with regulatory bodies maintaining established safety thresholds for consumption. |
32 BLUE 1 Indexing with AI... |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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