
The Kellogg Company
Label Serving
42 g
Barcode
038000200700
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Moderate
Some processing or additives present
Detailed Review Recommended
Profile Spectrum — Nutritional Index
5.3/10
Health Score
Moderate
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (42 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
15 / 24 researched · AI analyzing 9 more...Ingredients — as printed on the label
WHOLE WHEAT FLOUR, SUGAR, SOY PROTEIN ISOLATE, RICE FLOUR, CORNSTARCH, WHOLE GRAIN YELLOW CORN FLOUR, BROWN SUGAR SYRUP, WHEAT BRAN, FRUCTOSE, CONTAINS 2% OR LESS OF SALT, CINNAMON, NATURAL FLAVORS, TURMERIC EXTRACT COLOR, ANNATTO EXTRACT COLOR, BHT FOR FRESHNESS. VITAMINS AND MINERALS: CALCIUM CARBONATE, MAGNESIUM OXIDE, REDUCED IRON, NIACINAMIDE, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN B1 (THIAMIN HYDROCHLORIDE), FOLIC ACID, VITAMIN D3, VITAMIN B12.
Contains allergens: Niacinamide, Vitamin B1, Vitamin B2, Riboflavin
Whole Wheat Flour
base ingredient for baking bread, pastries, and producing traditional flatbreads like roti or chapati
Sugar
Sweetener, texturizer, preservative, and browning agent
Soy Protein Isolate
Rice Flour
Thickener, texture agent, gluten-free baking flour, and coating agent
Cornstarch
INS 1405
No NotablesThickening agent, stabilizer, and anti-caking agent in food products.
Whole Grain Yellow Corn
Fructose
Sweetener and humectant
Brown Sugar Syrup
Wheat Bran
Nutritional enrichment, dietary fiber fortification, and texturizer
Cinnamon
flavour
Flavoring
flavour
Contains 2% Or Less Of Sea Salt
Flavour enhancer, seasoning, and minor preservative
Annatto Extract Color
Turmeric Extract For Color
Bht For Freshness. Vitamins And Minerals: Calcium Carbonate
Reduced Iron
Niacinamide
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Magnesium Oxide
Vitamin B1
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Vitamin B2
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Riboflavin
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Vitamin B12
Vitamin D3
Nutrient fortification and dietary supplementation
Folic Acid
Synthetic
No NotablesNutritional fortificant and dietary supplement
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Whole Wheat Flour | ✓No Notable Concerns | base ingredient for baking bread, pastries, and producing traditional flatbreads like roti or chapati | Whole wheat flour is a standard nutritional staple generally well-tolerated by the broader population, with dietary consideration required primarily for individuals managing gluten-related sensitivities. |
2 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
3 Soy Protein Isolate | ?Under Review | — | AI summary pending... |
4 Rice Flour | ✓No Notable Concerns | Thickener, texture agent, gluten-free baking flour, and coating agent | Rice flour is a well-tolerated, naturally gluten-free ingredient widely used for texture and baking, with considerations primarily related to its glycemic response profile when consumed in refined forms. |
5 Cornstarch INS 1405 | ✓No Notable Concerns | Thickening agent, stabilizer, and anti-caking agent in food products. | Corn starch is a standard food ingredient generally recognized as safe for consumption within normal dietary parameters. |
6 Whole Grain Yellow Corn | ?Under Review | — | AI summary pending... |
7 Fructose | ⚠Moderate Concern | Sweetener and humectant | Fructose is a naturally occurring and permitted sweetener, though consumption patterns high in free sugars warrant moderation in line with dietary guidelines. |
8 Brown Sugar Syrup | ?Under Review | — | AI summary pending... |
9 Wheat Bran | ✓Low Concern | Nutritional enrichment, dietary fiber fortification, and texturizer | Wheat bran is a naturally derived, fiber-rich ingredient generally recognized as safe for regular dietary inclusion, though individuals managing specific gastrointestinal considerations may adjust intake progressively. |
10 Cinnamon | ✓Low Concern | flavour | Cinnamon is generally well-tolerated in culinary quantities, with moderation recommended primarily concerning varieties high in coumarin content. |
11 Flavoring | ✓No Notable Concerns | flavour | Natural flavors are generally recognized as safe by regulatory bodies worldwide for use within standard manufacturing practices. |
12 Contains 2% Or Less Of Sea Salt | ✓No Notable Concerns | Flavour enhancer, seasoning, and minor preservative | Salt is a universally utilized food ingredient that is safe for general consumption when maintained within standard dietary intake guidelines. |
13 Annatto Extract Color | ?Under Review | — | AI summary pending... |
14 Turmeric Extract For Color | ?Under Review | — | AI summary pending... |
15 Bht For Freshness. Vitamins And Minerals: Calcium Carbonate | ?Under Review | — | AI summary pending... |
16 Reduced Iron | ?Under Review | — | AI summary pending... |
17 Niacinamide E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
18 Magnesium Oxide | ?Under Review | — | AI summary pending... |
19 Vitamin B1 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
20 Vitamin B2 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
21 Riboflavin E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
22 Vitamin B12 | ?Under Review | — | AI summary pending... |
23 Vitamin D3 | ✓No Notable Concerns | Nutrient fortification and dietary supplementation | Vitamin D3 is a regulated nutrient used for fortification with well-established intake parameters and a high safety profile within recommended consumption limits. |
24 Folic Acid Synthetic | ✓No Notable Concerns | Nutritional fortificant and dietary supplement | Folic acid is a widely utilized and well-tolerated nutrient fortification ingredient with established safety parameters when consumed within recommended guidelines. |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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