
The Kellogg Company
Label Serving
37 g
Barcode
038000195549
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Moderate
Some processing or additives present
Detailed Review Recommended
Profile Spectrum — Nutritional Index
5.4/10
Health Score
Moderate
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (37 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
30 / 40 researched · AI analyzing 10 more...Ingredients — as printed on the label
CRUST: WHOLE WHEAT FLOUR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID), SOYBEAN OIL, SOLUBLE CORN FIBER, SUGAR, WHOLE GRAIN OATS, DEXTROSE, FRUCTOSE, CALCIUM CARBONATE, WHEY, SALT, CELLULOSE, NATURAL FLAVORS, POTASSIUM BICARBONATE, MONO- AND DIGLYCERIDES, SOY LECITHIN, WHEAT GLUTEN, XANTHAN GUM, CARRAGEENAN, NIACINAMIDE, REDUCED IRON, ZINC OXIDE, VITAMIN A PALMITATE, GUAR GUM, VITAMIN B1 (THIAMIN HYDROCHLORIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), FILLING: INVERT SUGAR, FRUCTOSE, VEGETABLE GLYCERIN, MODIFIED FOOD STARCH, GRAPE PUREE CONCENTRATE, DEXTROSE, PALM OIL, APPLE POWDER, LEMON JUICE CONCENTRATE, CORNSTARCH, FRUIT AND VEGETABLE JUICE FOR COLOR, CELLULOSE GEL, CITRIC ACID, SODIUM CITRATE, NATURAL FLAVORS, CELLULOSE GUM.
Contains allergens: Enriched Flour, Whey, Wheat Gluten, Niacinamide, Zinc Oxide, Vitamin B1, Vitamin B2, Riboflavin, Food Starch-Modified
Soybean Oil
Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods.
Enriched Flour
Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods
Crust: Whole Wheat Flour
Sugar
Sweetener, texturizer, preservative, and browning agent
Whole Grain Oats
Soluble Corn Fiber
bulking agent, texturizer, fiber supplement, sugar replacement
Fructose
Sweetener and humectant
Dextrose
Sweetener, texturizer, and fermentable substrate for baking and beverage manufacturing.
Calcium Carbonate
E170
No NotablesNutritional supplement, color additive, acidity regulator, firming agent, and anti-caking agent
Cellulose
INS 460(II)
No NotablesAnti-caking agent, texturizer, bulking agent, and fat replacer
Whey
Protein enrichment, emulsifier, moisture retention agent, and texture modifier in food manufacturing.
Salt
flavour enhancer, preservative, texture modifier, and fermentation controller
Mono- And Diglycerides
E471
No NotablesEmulsifier and stabilizer used to improve texture, extend shelf-life, and prevent oil-water separation in baked goods, margarine, and confectionery.
Potassium Bicarbonate
Flavoring
flavour
Xanthan Gum
E415
LowStabilizer, thickener, and emulsifier
Soy Lecithin
E322
LowEmulsifier, stabilizer, and releasing agent
Wheat Gluten
Texture modifier, protein supplement, dough conditioner, and plant-based protein base.
Reduced Iron
Niacinamide
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Carrageenan
E407
LowThickener, stabilizer, and gelling agent in dairy, plant-based milks, and processed foods.
Guar Gum
E412
No NotablesStabilizer, thickener, emulsifier, and texturizer
Zinc Oxide
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Vitamin A Palmitate
Nutritional fortificant and vitamin supplement
Vitamin B1
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Vitamin B2
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Riboflavin
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Vegetable Glycerin
Filling: Invert Sugar
Food Starch-Modified
INS 1400-1450 RANGE
LowAllergenThickening agent, stabilizer, emulsifier, and texturizer in processed foods.
Grape Puree Concentrate
Apple Powder
Palm Oil
Structuring agent, frying oil, and textural modifier in baked goods, confectionery, and processed foods.
Lemon Juice Concentrate
flavouring agent, acidulant, preservative enhancer
Cornstarch
INS 1405
No NotablesThickening agent, stabilizer, and anti-caking agent in food products.
Cellulose Gel
Fruit And Vegetable Juices For Color
Sodium Citrate
E331
No NotablesAcidity regulator, buffering agent, emulsifying salt, and preservative enhancer in beverages, cheeses, and processed foods.
Citric Acid
E330
No NotablesFlavour enhancer, acidity regulator, and preservative
Cellulose Gum
E466
No NotablesThickener, stabilizer, emulsifier, and texture modifier
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Soybean Oil | ✓Low Concern | Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods. | Vegetable oil is a standard dietary fat source that is widely permitted and utilized globally, with consumption patterns evaluated primarily within the context of total daily caloric and lipid intake. |
2 Enriched Flour Allergen | ✓Low Concern | Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods | Enriched flour provides essential added micronutrients like iron and B-vitamins, though dietary patterns higher in refined grains are a point of consideration for overall metabolic wellness. |
3 Crust: Whole Wheat Flour | ?Under Review | — | AI summary pending... |
4 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
5 Whole Grain Oats | ?Under Review | — | AI summary pending... |
6 Soluble Corn Fiber | ✓No Notable Concerns | bulking agent, texturizer, fiber supplement, sugar replacement | Soluble corn fiber is a well-tolerated dietary fiber ingredient with established regulatory acceptance and minimal points of nutritional consideration. |
7 Fructose | ⚠Moderate Concern | Sweetener and humectant | Fructose is a naturally occurring and permitted sweetener, though consumption patterns high in free sugars warrant moderation in line with dietary guidelines. |
8 Dextrose | ✓Low Concern | Sweetener, texturizer, and fermentable substrate for baking and beverage manufacturing. | Dextrose is a standard caloric sweetener that contributes to total daily carbohydrate and energy intake. |
9 Calcium Carbonate E170 | ✓No Notable Concerns | Nutritional supplement, color additive, acidity regulator, firming agent, and anti-caking agent | Calcium carbonate is a widely utilized mineral additive and nutrient source with a well-established safety profile under standard dietary consumption levels. |
10 Cellulose INS 460(II) | ✓No Notable Concerns | Anti-caking agent, texturizer, bulking agent, and fat replacer | Powdered cellulose is a widely accepted plant fiber utilized for texture and moisture control with a well-established safety profile. |
11 Whey Allergen | ✓No Notable Concerns | Protein enrichment, emulsifier, moisture retention agent, and texture modifier in food manufacturing. | Whey is a widely consumed dairy-derived protein ingredient generally recognized as safe for the general population, with considerations primarily for individuals managing milk allergies or lactose intolerance. |
12 Salt | ⚠Moderate Concern | flavour enhancer, preservative, texture modifier, and fermentation controller | An essential dietary mineral whose intake levels warrant monitoring in accordance with established public health guidelines. |
13 Mono- And Diglycerides E471 | ✓No Notable Concerns | Emulsifier and stabilizer used to improve texture, extend shelf-life, and prevent oil-water separation in baked goods, margarine, and confectionery. | Mono- and diglycerides are commonly utilized food emulsifiers that are metabolized by the body similarly to standard dietary fats and are recognized as safe by major global regulatory agencies. |
14 Potassium Bicarbonate | ?Under Review | — | AI summary pending... |
15 Flavoring | ✓No Notable Concerns | flavour | Natural flavors are generally recognized as safe by regulatory bodies worldwide for use within standard manufacturing practices. |
16 Xanthan Gum E415 | ✓Low Concern | Stabilizer, thickener, and emulsifier | Xanthan gum is a widely accepted food stabilizer and thickener with a strong safety profile recognized by major regulatory bodies globally. |
17 Soy Lecithin E322 | ✓Low Concern | Emulsifier, stabilizer, and releasing agent | Soy lecithin is a commonly utilized emulsifier derived from soybeans, generally recognized as safe for the general population while requiring consideration for individuals with soy allergies. |
18 Wheat Gluten Allergen | ⚠Moderate Concern | Texture modifier, protein supplement, dough conditioner, and plant-based protein base. | Wheat gluten is widely consumed and well-tolerated by the general population, while requiring careful dietary consideration for individuals with specific protein sensitivities. |
19 Reduced Iron | ?Under Review | — | AI summary pending... |
20 Niacinamide E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
21 Carrageenan E407 | ✓Low Concern | Thickener, stabilizer, and gelling agent in dairy, plant-based milks, and processed foods. | Carrageenan is a commonly used seaweed-derived stabilizer with established safety thresholds determined by international food safety authorities. |
22 Guar Gum E412 | ✓No Notable Concerns | Stabilizer, thickener, emulsifier, and texturizer | Guar gum is a widely utilized plant-derived stabilizer and thickter with established regulatory approval for standard dietary applications. |
23 Zinc Oxide E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
24 Vitamin A Palmitate | ✓No Notable Concerns | Nutritional fortificant and vitamin supplement | Vitamin A Palmitate is a standard nutritional fortificant widely permitted for use within established upper intake guidelines. |
25 Vitamin B1 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
26 Vitamin B2 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
27 Riboflavin E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
28 Vegetable Glycerin | ?Under Review | — | AI summary pending... |
29 Filling: Invert Sugar | ?Under Review | — | AI summary pending... |
30 Food Starch-Modified INS 1400-1450 RANGE Allergen | ✓Low Concern | Thickening agent, stabilizer, emulsifier, and texturizer in processed foods. | Food starch-modified is a widely utilized processing ingredient generally recognized as safe, though individuals managing gluten sensitivities should verify the specific plant source. |
31 Grape Puree Concentrate | ?Under Review | — | AI summary pending... |
32 Apple Powder | ?Under Review | — | AI summary pending... |
33 Palm Oil | ⚠Moderate Concern | Structuring agent, frying oil, and textural modifier in baked goods, confectionery, and processed foods. | Palm oil is widely permitted and utilized for its stability, though consumption patterns high in its saturated fat content warrant moderation in accordance with standard dietary guidelines. |
34 Lemon Juice Concentrate | ✓No Notable Concerns | flavouring agent, acidulant, preservative enhancer | Lemon juice concentrate is a naturally derived ingredient widely used for acidity and flavor, generally recognized as safe for consumption with considerations limited to dental enamel contact and individual gastric sensitivity. |
35 Cornstarch INS 1405 | ✓No Notable Concerns | Thickening agent, stabilizer, and anti-caking agent in food products. | Corn starch is a standard food ingredient generally recognized as safe for consumption within normal dietary parameters. |
36 Cellulose Gel | ?Under Review | — | AI summary pending... |
37 Fruit And Vegetable Juices For Color | ?Under Review | — | AI summary pending... |
38 Sodium Citrate E331 | ✓No Notable Concerns | Acidity regulator, buffering agent, emulsifying salt, and preservative enhancer in beverages, cheeses, and processed foods. | Sodium citrate is widely permitted globally for food applications with a well-established safety profile, with total sodium content remaining the primary consideration for daily consumption. |
39 Citric Acid E330 | ✓No Notable Concerns | Flavour enhancer, acidity regulator, and preservative | Citric acid is widely consumed naturally and commercially, generally recognized as safe for use in food production under standard regulatory guidelines. |
40 Cellulose Gum E466 | ✓No Notable Concerns | Thickener, stabilizer, emulsifier, and texture modifier | Cellulose gum is widely recognized as safe by global regulatory bodies, functioning primarily as an inert texturizer with minimal systemic absorption. |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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