The Kellogg Company
Label Serving
22 g
Barcode
038000179808
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Moderate
Some processing or additives present
Detailed Review Recommended
Profile Spectrum — Nutritional Index
5.4/10
Health Score
Moderate
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (22 g) — the label's %RDA
Energy, fat, saturated fat, trans fat, added sugars and sodium: FSSAI Labelling & Display Regulations 2020 average-adult RDA (2000 kcal · 67 g · 22 g · 2 g · 50 g · 2000 mg). Other macronutrients and minerals/vitamins: WHO / ICMR-NIN 2020 adult reference values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
25 ingredientsIngredients — as printed on the label
TOASTED RICE CEREAL (RICE, SUGAR, SALT, MALT FLAVOR, NIACINAMIDE, REDUCED IRON, VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), CORN SYRUP, SUGAR, FRUCTOSE, VEGETABLE OIL (SOYBEAN, PALM AND PALM KERNEL OIL WITH TBHQ FOR FRESHNESS), CORN SYRUP SOLIDS. CONTAINS 2% OR LESS OF VEGETABLE GLYCERIN, DEXTROSE, CORNSTARCH, MALTODEXTRIN, GELATIN, NATURAL AND ARTIFICIAL FLAVORS, NONFAT MILK, SALT, SOY LECITHIN, PAPRIKA EXTRACT COLOR, BEET JUICE FOR COLOR, ANNATTO EXTRACT COLOR, DATEM, ACETYLATED MONOGLYCERIDES, DEXTRIN, CONFECTIONER'S GLAZE, YELLOW 6 LAKE, CARNAUBA WAX, YELLOW 5 LAKE, BHT FOR FRESHNESS.
Contains allergens: Soy Lecithin
Toasted Crisp Rice Cereal
High Fructose Corn Syrup
sweetener
Sugar
sweetener / flavor enhancer / preservative / texturizer
Fructose
Salt
Flavour enhancer, preservative, and textural agent
Vegetable Oil
Cooking medium, frying agent, texture modifier, and carrier for flavors in processed foods.
Soy Lecithin
E322
LowAllergenEmulsifier, stabilizer, and texture modifier in food products.
Corn Syrup Solids. Contains 2% Or Less Of Vegetable Glycerin
Dextrose
Paprika Extract For Color
Beet Juice For Color
Cornstarch
Annatto Extract For Color
E160B
LowColoring agent
Maltodextrin
Datem
Gelatin
Acetylated Monoglycerides
Natural And Artificial Flavor
Synthetic
Lowflavour
Dextrin
Nonfat Milk
Confectioner'S Glaze
Yellow 6 Lake
Carnauba Wax
Yellow 5 Lake
Bht For Freshness
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Toasted Crisp Rice Cereal | ?Under Review | — | No notable concerns identified |
2 High Fructose Corn Syrup | ⚠Moderate Concern | sweetener | High fructose corn syrup functions primarily as a caloric sweetener, with intake guidelines aligning with broader dietary recommendations for free sugars. |
3 Sugar | ⚠Moderate Concern | sweetener / flavor enhancer / preservative / texturizer | Sugar is widely permitted globally as a caloric sweetener, though public health organizations recommend moderate intake to support overall metabolic wellness. |
4 Fructose | ?Under Review | — | No notable concerns identified |
5 Salt | ⚠Moderate Concern | Flavour enhancer, preservative, and textural agent | Salt is an essential nutrient and functional food ingredient, though consumption patterns above recommended levels warrant consideration regarding cardiovascular metrics. |
6 Vegetable Oil | ✓Low Concern | Cooking medium, frying agent, texture modifier, and carrier for flavors in processed foods. | Vegetable oil is a widely accepted food ingredient that provides essential fatty acids and energy, though moderation is recommended to balance dietary fat intake. |
7 Soy Lecithin E322 Allergen | ✓Low Concern | Emulsifier, stabilizer, and texture modifier in food products. | Soy lecithin is widely recognized as safe for general consumption, with considerations primarily limited to individuals managing soy allergies. |
8 Corn Syrup Solids. Contains 2% Or Less Of Vegetable Glycerin | ?Under Review | — | No notable concerns identified |
9 Dextrose | ?Under Review | — | No notable concerns identified |
10 Paprika Extract For Color | ?Under Review | — | No notable concerns identified |
11 Beet Juice For Color | ?Under Review | — | No notable concerns identified |
12 Cornstarch | ?Under Review | — | No notable concerns identified |
13 Annatto Extract For Color E160B | ✓Low Concern | Coloring agent | Annatto extract is a widely permitted natural colorant with a long history of safe dietary consumption, though rare sensitivity responses have been documented in clinical literature. |
14 Maltodextrin | ?Under Review | — | No notable concerns identified |
15 Datem | ?Under Review | — | No notable concerns identified |
16 Gelatin | ?Under Review | — | No notable concerns identified |
17 Acetylated Monoglycerides | ?Under Review | — | No notable concerns identified |
18 Natural And Artificial Flavor Synthetic | ✓Low Concern | flavour | Widely permitted food additives utilized in trace amounts for sensory enhancement, with established safety evaluations by regulatory authorities. |
19 Dextrin | ?Under Review | — | No notable concerns identified |
20 Nonfat Milk | ?Under Review | — | No notable concerns identified |
21 Confectioner'S Glaze | ?Under Review | — | No notable concerns identified |
22 Yellow 6 Lake | ?Under Review | — | No notable concerns identified |
23 Carnauba Wax | ?Under Review | — | No notable concerns identified |
24 Yellow 5 Lake | ?Under Review | — | No notable concerns identified |
25 Bht For Freshness | ?Under Review | — | No notable concerns identified |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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