
Keebler Company
Label Serving
28 g
Barcode
030100191452
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Concern
High processing or notable additives
Detailed Review Recommended
Profile Spectrum — Nutritional Index
2.4/10
Health Score
Elevated
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (28 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
8 / 10 researched · AI analyzing 2 more...Ingredients — as printed on the label
ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SUGAR, VEGETABLE OIL (SOYBEAN, PALM AND PALM KERNEL OIL), M&M'S MINIS MILK CHOCOLATE CANDIES (MILK CHOCOLATE [SUGAR, CHOCOLATE, SKIM MILK, COCOA BUTTER, LACTOSE, MILKFAT, SOY LECITHIN, SALT, ARTIFICIAL FLAVORS], SUGAR, COLOR ADDED, DEXTRIN, CORN SYRUP, CORNSTARCH, BLUE 1 LAKE, RED 40, YELLOW 6, YELLOW 5, BLUE 1, YELLOW 5 LAKE, RED 40 LAKE, YELLOW 6 LAKE, BLUE 2 LAKE, BLUE 2), SEMISWEET CHOCOLATE (CHOCOLATE, SUGAR, DEXTROSE, SOY LECITHIN, ARTIFICIAL FLAVOR). CONTAINS 2% OR LESS OF SALT, BAKING SODA, MOLASSES, NATURAL AND ARTIFICIAL FLAVORS, EGGS, WHEY.
Contains allergens: Enriched Flour, Eggs, Whey
Sugar
Sweetener, texturizer, preservative, and browning agent
Vegetable Oil
Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods.
Enriched Flour
Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods
Baking Soda
INS 500II
No NotablesLeavening agent, pH regulator, and acidity regulator in food processing.
M&M'S Minis Milk Chocolate Candies
Semisweet Chocolate (Chocolate, Sugar, Dextrose, Soy Lecithin, Artificial Flavor). Contains 2% Or Less Of Salt
Eggs
Protein source, emulsifier, binding agent, leavening agent, and structural component in baking and processed foods.
Molasses
sweetener, flavor enhancer, humectant, and coloring agent in baked goods, sauces, and confections.
Natural And Artificial Flavor
Synthetic
No Notablesflavour
Whey
Protein enrichment, emulsifier, moisture retention agent, and texture modifier in food manufacturing.
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
2 Vegetable Oil | ✓Low Concern | Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods. | Vegetable oil is a standard dietary fat source that is widely permitted and utilized globally, with consumption patterns evaluated primarily within the context of total daily caloric and lipid intake. |
3 Enriched Flour Allergen | ✓Low Concern | Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods | Enriched flour provides essential added micronutrients like iron and B-vitamins, though dietary patterns higher in refined grains are a point of consideration for overall metabolic wellness. |
4 Baking Soda INS 500II | ✓No Notable Concerns | Leavening agent, pH regulator, and acidity regulator in food processing. | Baking soda is a commonly utilized leavening agent with a well-established safety profile for normal culinary applications. |
5 M&M'S Minis Milk Chocolate Candies | ?Under Review | — | AI summary pending... |
6 Semisweet Chocolate (Chocolate, Sugar, Dextrose, Soy Lecithin, Artificial Flavor). Contains 2% Or Less Of Salt | ?Under Review | — | AI summary pending... |
7 Eggs Allergen | ✓Low Concern | Protein source, emulsifier, binding agent, leavening agent, and structural component in baking and processed foods. | Eggs are a nutrient-dense food source recognized as a common allergen, requiring appropriate labeling for sensitive populations. |
8 Molasses | ⚠Moderate Concern | sweetener, flavor enhancer, humectant, and coloring agent in baked goods, sauces, and confections. | Molasses provides trace minerals alongside a high concentration of simple sugars, requiring mindful intake within overall carbohydrate consumption patterns. |
9 Natural And Artificial Flavor Synthetic | ✓No Notable Concerns | flavour | Authorized flavorings are evaluated for safety by regulatory bodies and are generally recognized as safe for consumption within established usage limits. |
10 Whey Allergen | ✓No Notable Concerns | Protein enrichment, emulsifier, moisture retention agent, and texture modifier in food manufacturing. | Whey is a widely consumed dairy-derived protein ingredient generally recognized as safe for the general population, with considerations primarily for individuals managing milk allergies or lactose intolerance. |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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